Taking advantage of a gap in the DPZ&T offline film recording schedule, we gathered some ideas that could be specifically fun for the digital space. We proposed mini-scripts focused on tools like Stories (swipe up, poll, boomerang, etc.), infinite gifs, and funny jokes related to the everyday life of a barbecue. Our ideas always revolved around the themes of football/barbecue or friends/barbecue, highlighting the importance of our beloved barbecue chefs.
We conducted A/B tests with the same scenes recorded with protagonists of different genders and thought about formats such as 9:16, 4:5, and 1:1, in addition to the 16:9 format for Bumper Ads.
I worked as an Art Director with some fantastic professionals from Ampfy (https://ampfy.com/)
Fabio Massaru Fugii - Art Director
Tiago Daltro - Copywriter
Beatriz Facchin - Art Assistant
Will Ferrari Jr. - Creative Director
