Have you ever thought that Ruffles potato chips resembled pepper seeds? Influencer Larissa Gloor pointed this out to the brand and a subsequent OOH and print campaign emerged when a new Mexican Pepper flavor made its debut.
Client: PepsiCo
Ad Agency: Ampfy, Brazil
Chief Creative Officer: Andrea Siqueira, Fred Siqueira
Creative Director: Pedro Gouveia, Mayara Ribeiro
Art Director: Mariana Piagentini, Gabriel Fogaça Moreira
Copywriter: Julia Berto, Pedro Castello
Photographer: Nano Cunha
Casa Locomotiva Studio
This campaign is part of the online selection for issue 231 of Lürzer’s Archive :)Ad Agency: Ampfy, Brazil
Chief Creative Officer: Andrea Siqueira, Fred Siqueira
Creative Director: Pedro Gouveia, Mayara Ribeiro
Art Director: Mariana Piagentini, Gabriel Fogaça Moreira
Copywriter: Julia Berto, Pedro Castello
Photographer: Nano Cunha
Casa Locomotiva Studio
